{
  "docId": "019de511-0023-76cd-ab6e-283fb6e600fd",
  "docSlug": "e8fa066c47e289204dc4c884f15e1dbe",
  "documentTitle": "BAT | Investor Conference Presentation Deck | 60 slides",
  "authorId": "bat",
  "authorName": "BAT",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-06-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 14,
  "pageCount": 60,
  "prevPage": 13,
  "nextPage": 15,
  "slideType": "propose_solution",
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  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a central hub-and-spoke style flow diagram to connect market drivers to strategic outcomes.",
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  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de511-0023-76cd-ab6e-283fb6e600fd/14",
  "deckHref": "/decks/019de511-0023-76cd-ab6e-283fb6e600fd",
  "deckJsonHref": "/decks/019de511-0023-76cd-ab6e-283fb6e600fd.json",
  "deckAnchorHref": "/decks/019de511-0023-76cd-ab6e-283fb6e600fd#slide-14",
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      "kind": "diagram",
      "text": "Inputs (Consumers, Market taste profiles, Regulation) flow into Multi-Category Strategy, resulting in Outcomes (Opportunity to reduce harm, Commercial opportunity, Resilience to regulation)",
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      "kind": "image",
      "text": "BAT logo",
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      "subkind": "logo",
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      "kind": "title",
      "text": "Maximises Ability to Switch Smokers, Reduce Harm and Create Value",
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      "kind": "title",
      "text": "Strategic Rationale for Multi-Category Approach",
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  "metrics": [],
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      "evidence": "The slide maps inputs to a central strategy and subsequent outcomes.",
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  "arcBeats": [
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      "to": 15,
      "from": 9,
      "beatId": "c02fda47-9d7b-4677-ad7e-d3b5c2080390",
      "arcName": "The Transformation Tale",
      "arcSlug": "transformation-tale",
      "beatName": "Problem-Agitate-Solution",
      "beatSlug": null,
      "evidence": "The before-after and propose solution slides present a problem-solution framework for BAT's transformation.",
      "position": 2,
      "confidence": 0.8,
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  ],
  "loops": [
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      "name": "Before After",
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      "bestFor": "Product demos, process improvements, ROI justification",
      "matchId": "141c48c6-5c27-4ec7-ad6e-2746f3509f97",
      "evidence": "The before-after slides highlight the benefits of BAT's products compared to traditional tobacco products.",
      "position": 0,
      "objective": "To show the impact of BAT's transformation on toxicant exposure",
      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
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      "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
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