{
  "docId": "019de511-0023-76cd-ab6e-283fb6e600fd",
  "docSlug": "e8fa066c47e289204dc4c884f15e1dbe",
  "documentTitle": "BAT | Investor Conference Presentation Deck | 60 slides",
  "authorId": "bat",
  "authorName": "BAT",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-06-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 12,
  "pageCount": 60,
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  "density": "dense",
  "nDataPoints": 5,
  "notes": "The slide uses a circular process flow to represent strategic goals.",
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  "slideHref": "/slides/019de511-0023-76cd-ab6e-283fb6e600fd/12",
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  "deckAnchorHref": "/decks/019de511-0023-76cd-ab6e-283fb6e600fd#slide-12",
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      "kind": "diagram",
      "text": "50mn Non-Combustible Consumers by 2030 -> £5bn New Categories Revenue by 2025 -> 3-5% Revenue Growth -> Profit From New Categories by 2025 -> High Single Figure EPS growth",
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      "kind": "disclaimer",
      "text": "* Medium-term growth targets. On a constant rate basis. See Appendix A3. ** Non-Combustible consumer definition: see Appendix A2. ^Market contribution basis: Profit from the sales of brands after deduction of directly attributable costs (including marketing) and before allocation of overheads",
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      "kind": "title",
      "text": "Growth and Transformation Towards A Better Tomorrow™",
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      "kind": "title",
      "text": "Confident in Delivering Shared Stakeholder & Shareholder Value",
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      "evidence": "Sequential flow of strategic targets",
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      "arcName": "The Transformation Tale",
      "arcSlug": "transformation-tale",
      "beatName": "Problem-Agitate-Solution",
      "beatSlug": null,
      "evidence": "The before-after and propose solution slides present a problem-solution framework for BAT's transformation.",
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      "name": "Before After",
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      "evidence": "The before-after slides highlight the benefits of BAT's products compared to traditional tobacco products.",
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      "objective": "To show the impact of BAT's transformation on toxicant exposure",
      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
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      "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
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