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  "documentTitle": "BAT | Investor Conference Presentation Deck | 60 slides",
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      "text": "Vapour: Global leader with a clear pathway to profitability",
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      "text": "* Value share basis. ** Volume share basis. Vuse brand represents c. 80% of FY20 vapour revenue. Continue to migrate remaining Vype brands during 2021. Velo brand represents over 50% of FY20 Modern Oral markets. Continue to migrate remaining EPOK, LYFT brands during 2021.",
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      "kind": "title",
      "text": "Clear Ambitions for each New Category Brand",
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      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
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