{
  "docId": "019de510-f927-7393-9005-1ff375c0f5ed",
  "docSlug": "5d924ef317fe28e18096895a79574d75",
  "documentTitle": "Wix | Results Presentation Deck | 29 slides",
  "authorId": "wix",
  "authorName": "Wix",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-05-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 21,
  "pageCount": 29,
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  "nextPage": 22,
  "slideType": "kpi_overview",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 15,
  "notes": "TROI is defined as the time it takes to collect dollars from new premium subscriptions acquired in a cohort to equal dollars spent on direct acquisition marketing costs in the same cohort.",
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  "deckAnchorHref": "/decks/019de510-f927-7393-9005-1ff375c0f5ed#slide-21",
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      "kind": "chart",
      "text": "Grouped bar chart comparing Marketing Cost vs Cohort Collections across 5 cohorts with TROI multipliers.",
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      "kind": "disclaimer",
      "text": "Note: Data as of March 31, 2021; TROI is Time to Return On (Marketing) Investment. We define this metric as the time it takes to collect dollars from new premium subscriptions acquired in a cohort to equal dollars spent on direct acquisition marketing costs.",
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      "text": "Wix",
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      "kind": "legend",
      "text": "Marketing Cost ($ millions) | Cohort Collections ($ millions)",
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      "kind": "title",
      "text": "Efficient Marketing Based on TROI",
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      "kind": "title",
      "text": "One Time Marketing, Ongoing Collections",
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      "evidence": "Slides 16-25 present Wix's financial overview, including revenue growth, collections, and operating leverage.",
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      "name": "Pareto Focus",
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      "evidence": "Slides 16-25 present a detailed financial overview, highlighting key metrics.",
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      "structure": "The Full Distribution -> The Vital Few (20%) -> The Trivial Many (80%) -> Focus Recommendation",
      "confidence": 0.6,
      "description": "Show that 80% of results come from 20% of causes to drive prioritization"
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