{
  "docId": "019de510-f095-7448-9c41-7b7280ea3d4e",
  "docSlug": "be5842258b6f09545e7503b90d683acd",
  "documentTitle": "OppFi | Investor Presentation Deck | 37 slides",
  "authorId": "oppfi",
  "authorName": "OppFi",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 11,
  "pageCount": 37,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 4,
  "notes": "Uses a Venn diagram to show market segments and total addressable population.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de510-f095-7448-9c41-7b7280ea3d4e/11",
  "deckHref": "/decks/019de510-f095-7448-9c41-7b7280ea3d4e",
  "deckJsonHref": "/decks/019de510-f095-7448-9c41-7b7280ea3d4e.json",
  "deckAnchorHref": "/decks/019de510-f095-7448-9c41-7b7280ea3d4e#slide-11",
  "components": [
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.25,
        "y": 0.13
      },
      "kind": "callout",
      "text": "~150 million U.S. Adults with Less Than $1,000 in Savings",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "248b29dd-0057-48bd-a5fd-123f1c6b8a5a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.68,
        "x": 0.16,
        "y": 0.18
      },
      "kind": "diagram",
      "text": "Venn diagram showing OppFiCard, OppLoans, and SalaryTap segments",
      "attrs": null,
      "subkind": "venn",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c11f0d72-64c5-4078-82d8-6825653f3bde",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.85,
        "x": 0.07,
        "y": 0.9
      },
      "kind": "disclaimer",
      "text": "1. Elkins, Kathleen. 'Here's how much money Americans have in their savings accounts.' CNBC.com, Sept 13, 2017. 2. US Census Bureau and Experian... 3. Hamdani, Kausar, et al... 4. DailyPay, US Bureau of Labor Statistics...",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "914b6333-7cd4-4a69-84ef-eaddd16f55ce",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.25,
        "x": 0.38,
        "y": 0.078
      },
      "kind": "legend",
      "text": "Implies Current Penetration of <1%",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "05b6803a-9c1e-49b4-88c3-74c8c9c088f4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.45,
        "x": 0.04,
        "y": 0.06
      },
      "kind": "title",
      "text": "Vast, Underserved Market Opportunity",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9b0b2193-a83f-4b27-8586-38491a30857d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Market Segmentation Pyramid",
      "slug": "market-segmentation-pyramid",
      "agent": null,
      "layer": "slide",
      "matchId": "08d3ef94-9e99-4523-93fb-daafddae9623",
      "evidence": "Vast, Underserved Market Opportunity",
      "confidence": 0.6
    }
  ],
  "frameworks": [
    {
      "name": "venn-diagram",
      "slug": null,
      "matchId": "8f492ba3-1821-40a4-84ae-58e4dbc66bec",
      "evidence": "Visual representation of overlapping market segments",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 11,
      "from": 11,
      "beatId": "20c61d8a-dc1f-42d3-bc86-7a97388ff41c",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "Slide 11 presents market sizing",
      "position": 2,
      "confidence": 0.9,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}