{
  "docId": "019de510-ec86-77e4-b478-cece1bb7d307",
  "docSlug": "a16fa89e5a712f8d4e6676d607038564",
  "documentTitle": "Nerdy | SPAC Presentation Deck | 70 slides",
  "authorId": "nerdy",
  "authorName": "Nerdy",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2021-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 37,
  "pageCount": 70,
  "prevPage": 36,
  "nextPage": 38,
  "slideType": "propose_solution",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "The funnel diagram illustrates the distribution of marketing channels across the awareness-to-conversion spectrum.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de510-ec86-77e4-b478-cece1bb7d307/37",
  "deckHref": "/decks/019de510-ec86-77e4-b478-cece1bb7d307",
  "deckJsonHref": "/decks/019de510-ec86-77e4-b478-cece1bb7d307.json",
  "deckAnchorHref": "/decks/019de510-ec86-77e4-b478-cece1bb7d307#slide-37",
  "components": [
    {
      "bbox": {
        "h": 0.648,
        "w": 0.48,
        "x": 0.462,
        "y": 0.182
      },
      "kind": "diagram",
      "text": "Marketing funnel with icons for TV, Hulu, YouTube, Press, Word of Mouth, Facebook, Instagram, Affiliate Marketing, and Google.",
      "attrs": null,
      "subkind": "funnel",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "48c8f4f5-899c-43ea-b017-8812832cc0c0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.51,
        "x": 0.02,
        "y": 0.95
      },
      "kind": "disclaimer",
      "text": "Note: The use of any trademarks, names, or logos are for informational purposes only and does not imply any express or implied endorsement by their respective owners or current relationship.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "88b00a99-ce9b-42ce-a509-6334122f2f3c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.33,
        "w": 0.32,
        "x": 0.06,
        "y": 0.47
      },
      "kind": "list",
      "text": "Brand (~1/3 of spend): Leveraging StarCourses and high reach channels to build awareness, establish trust, and generate word of mouth. Performance (~2/3 of spend): Data and tech-enabled approach to organic and paid search to drive highly efficient growth.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b52a4cf0-36d5-4cca-9d6a-7e68456fd5d8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.18,
        "w": 0.38,
        "x": 0.06,
        "y": 0.16
      },
      "kind": "title",
      "text": "Building a full funnel approach to new Learner growth",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ac657aa2-6ce4-4c55-bced-6e2f5d247b8b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "marketing-funnel",
      "slug": null,
      "matchId": "909db70e-fcf3-4548-b1bf-edfd5e4bbde1",
      "evidence": "The slide explicitly uses a funnel diagram to categorize marketing channels into brand and performance stages.",
      "confidence": 1
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 39,
      "from": 36,
      "name": "Before After",
      "slug": "21-before-after",
      "bestFor": "Product demos, process improvements, ROI justification",
      "matchId": "3311c95f-fbec-4249-b85d-f267ab5e2301",
      "evidence": "The deck presents before-and-after comparisons of Nerdy's platform.",
      "position": 1,
      "objective": "Show the benefits of Nerdy's platform.",
      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
      "confidence": 0.6,
      "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}