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      "text": "Regulatory changes: Biden Administration; Paris Climate Agreement; EU 2030 Climate Plan; COP26; China reaching net zero by 2060\nGuests willing to spend an average of 31% extra per night on accommodation that operates responsibly\nEmployees looking for a greater sense of purpose from the businesses they work for\nGreater focus on sustainability data from guests: particularly corporate clients\nIntermediaries e.g. OTAs increasingly looking to classify hotels as \"green\"",
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