{
  "docId": "019de510-e0dd-73fa-81fd-0342e6f6aad2",
  "docSlug": "86a42edf8e78a0130a80f48e7e5501ae",
  "documentTitle": "Dropbox | Investor Presentation Deck | 39 slides",
  "authorId": "dropbox",
  "authorName": "Dropbox",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 26,
  "pageCount": 39,
  "prevPage": 25,
  "nextPage": 27,
  "slideType": "traction",
  "function": "show_traction",
  "density": "balanced",
  "nDataPoints": 2,
  "notes": "The slide highlights a significant shift in user behavior towards higher-tier plans.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de510-e0dd-73fa-81fd-0342e6f6aad2/26",
  "deckHref": "/decks/019de510-e0dd-73fa-81fd-0342e6f6aad2",
  "deckJsonHref": "/decks/019de510-e0dd-73fa-81fd-0342e6f6aad2.json",
  "deckAnchorHref": "/decks/019de510-e0dd-73fa-81fd-0342e6f6aad2#slide-26",
  "components": [
    {
      "bbox": {
        "h": 0.2,
        "w": 0.25,
        "x": 0.7,
        "y": 0.35
      },
      "kind": "callout",
      "text": "4x Increase in the attach rate of users to premium plans",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a03a9afe-7cc5-4ac8-8a78-049b1a387041",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.3,
        "x": 0.12,
        "y": 0.35
      },
      "kind": "chart",
      "text": "Bar chart comparing 5% in Q4'17 to 20% in Q1'21",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d5a6be0e-341d-4770-88cb-7a7e646d3ae1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.6,
        "x": 0.05,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "*Note: Figures exclude HelloSign. Premium plans refer to Dropbox Professional and Dropbox Advanced.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "725c3f8c-cdda-4510-9ab1-d0f7f1f98654",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.3,
        "x": 0.05,
        "y": 0.17
      },
      "kind": "subtitle",
      "text": "% Paying Users on Premium Plans",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bd51acd9-cd55-442b-b78d-637d1fd91d7e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.05,
        "y": 0.09
      },
      "kind": "title",
      "text": "Mix-shift to Premium Plans",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e0e6ee43-6def-4a6e-a21d-3e30c3dca79a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Before-After-Bridge",
      "slug": "before-after-bridge",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "a05fb191-f86f-48f1-8bac-6fefa2a5ea32",
      "evidence": "callout/primary: 4x Increase in the attach rate of users to premium plans, chart/bar-vertical: Bar chart comparing 5% in Q4'17 to 20% in Q1'21",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 28,
      "from": 20,
      "beatId": "ef5f551f-c146-40e1-a651-112696598260",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Financials",
      "beatSlug": "sequoia-pitch-financials",
      "evidence": "The deck presents financial highlights, key metrics, and operating leverage",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}