{
  "docId": "019de510-dcc6-73b8-8350-092cd7302f5d",
  "docSlug": "df2a2e970f0afa095504f3cfc4c498bd",
  "documentTitle": "Circut | Results Presentation Deck | 34 slides",
  "authorId": "circut",
  "authorName": "Cricut",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 13,
  "pageCount": 34,
  "prevPage": 12,
  "nextPage": 14,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 7,
  "notes": "The slide uses concentric circles to visualize the relationship between current users, SAM, and TAM.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de510-dcc6-73b8-8350-092cd7302f5d/13",
  "deckHref": "/decks/019de510-dcc6-73b8-8350-092cd7302f5d",
  "deckJsonHref": "/decks/019de510-dcc6-73b8-8350-092cd7302f5d.json",
  "deckAnchorHref": "/decks/019de510-dcc6-73b8-8350-092cd7302f5d#slide-13",
  "components": [
    {
      "bbox": {
        "h": 0.5,
        "w": 0.25,
        "x": 0.48,
        "y": 0.19
      },
      "kind": "chart",
      "text": "TAM visualization",
      "attrs": null,
      "subkind": "bubble",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c00a3f12-0814-4777-9f7b-dbcea4e4cd7e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.2,
        "x": 0.11,
        "y": 0.35
      },
      "kind": "chart",
      "text": "SAM visualization",
      "attrs": null,
      "subkind": "bubble",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c1992688-282b-4afa-a0d6-1f5663ff06a5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.07,
        "y": 0.88
      },
      "kind": "disclaimer",
      "text": "Note: International opportunity includes Australia, France, Germany and the United Kingdom. Users as of March 31, 2021. Estimated SAM and TAM figures based on a study we commissioned by YouGov America in September 2020. Additional detail on SAM and TAM included in the Appendix.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a4f5ee27-a125-45c8-9a05-5f2a9465da42",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.1,
        "x": 0.34,
        "y": 0.43
      },
      "kind": "metric",
      "text": "129M",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0283d0dc-5e5d-4091-bbe6-f528220a0cd7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.1,
        "x": 0.34,
        "y": 0.57
      },
      "kind": "metric",
      "text": "402M",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fba46294-de23-4ca9-bac0-b5c1c91fd29e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.35,
        "x": 0.08,
        "y": 0.15
      },
      "kind": "title",
      "text": "We estimate we still have millions to reach",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f1938355-e2be-4322-9044-bc52b1670bfa",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Market Segmentation Pyramid",
      "slug": "market-segmentation-pyramid",
      "agent": null,
      "layer": "slide",
      "matchId": "fa6951ea-90da-4c8d-b683-1e9bb674be89",
      "evidence": "SAM visualization, TAM visualization",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "market-sizing",
      "slug": null,
      "matchId": "51876ffa-a46f-456c-adf6-f911072454e0",
      "evidence": "Visualizes TAM and SAM segments",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 14,
      "from": 13,
      "beatId": "2e953d41-a4e6-4d1a-8add-18af2af38f2b",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Market Sizing",
      "beatSlug": null,
      "evidence": "The deck discusses market sizing and the universal nature of creativity.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 14,
      "from": 13,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "48247e0c-4742-4766-b725-8d84702ab633",
      "evidence": "The deck implies that not addressing the market opportunity could hinder growth.",
      "position": 0,
      "objective": "What if Cricut doesn't expand its product ecosystem and platform?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}