{
  "docId": "019de510-c3f7-733f-8bc8-e8dc887a5366",
  "docSlug": "08847df7f54f87b2be2b7f61b0895c5e",
  "documentTitle": "Onion | IPO Presentation Deck | 32 slides",
  "authorId": "onion",
  "authorName": "Onion Global",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2021-04-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7794254,
  "pageNumber": 7,
  "pageCount": 32,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "mission",
  "function": "inspire_vision",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The diagram uses a Venn-like structure to show the convergence of two 'genes' into the central Onion Global entity.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de510-c3f7-733f-8bc8-e8dc887a5366/7",
  "deckHref": "/decks/019de510-c3f7-733f-8bc8-e8dc887a5366",
  "deckJsonHref": "/decks/019de510-c3f7-733f-8bc8-e8dc887a5366.json",
  "deckAnchorHref": "/decks/019de510-c3f7-733f-8bc8-e8dc887a5366#slide-7",
  "components": [
    {
      "bbox": {
        "h": 0.65,
        "w": 0.9,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "diagram",
      "text": "Onion Global at the center of brand incubation and social networking",
      "attrs": null,
      "subkind": "hub-spoke",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cd8d3b66-e3c7-4fc2-8266-d13e50983a10",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.15,
        "x": 0.75,
        "y": 0.045
      },
      "kind": "image",
      "text": "Social networking platforms",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2929e65a-fc96-4f14-814c-6d51ce52bf2e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.15,
        "x": 0.1,
        "y": 0.045
      },
      "kind": "image",
      "text": "Brand incubation partners",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f37e25e6-a17e-4b2e-8364-dcda21471e01",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.74,
        "x": 0.13,
        "y": 0.05
      },
      "kind": "title",
      "text": "OUR MISSION: BECOME THE DREAM FACTORY OF LIFESTYLE BRANDS",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "637addd9-98ea-4ca8-adc6-0f0c1d4d1716",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "metaphor-analogy",
      "slug": null,
      "matchId": "5da21daa-6a0a-41dd-8cf1-8afd4f7541ab",
      "evidence": "Uses 'gene' metaphor to describe business capabilities",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 7,
      "from": 6,
      "name": "Voice Of Customer",
      "slug": "51-voice-of-customer",
      "bestFor": "Product strategy, customer experience, market research",
      "matchId": "e813e447-1348-4148-bff7-40c088a24632",
      "evidence": "The deck presents the company's mission and key milestones, highlighting its focus on customer needs.",
      "position": 2,
      "objective": "To showcase the company's understanding of its customers",
      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
      "confidence": 0.6,
      "description": "Let customer quotes and feedback drive the narrative and validate the insight"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}