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      "text": "Utilize brand awareness for further penetration; Transition existing user base in need of psychiatry services; Expand provider network and capabilities; Continue penetrating large base of potential members currently suffering without access",
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      "text": "Source: July 2020 Brand survey - 1,200 U.S. consumers, 18-49 y.o.; Hull, T.D., Mahan K. A Study of Asynchronous Mobile-Enabled SMS Text Psychotherapy. Journal of Telemedicine and e-Health, Vol. 23, No. 3; \"Americans Feel Good About Counseling\"; 1 Measurement of aided awareness",
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