{
  "docId": "019de510-aa12-7555-9613-98cb9cb5e16e",
  "docSlug": "5f4279be22677822090fbf4e23e95d2f",
  "documentTitle": "Talkspace | SPAC Presentation Deck | 74 slides",
  "authorId": "talkspace",
  "authorName": "Talkspace",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2021-03-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.2938006,
  "pageNumber": 19,
  "pageCount": 74,
  "prevPage": 18,
  "nextPage": 20,
  "slideType": "go_to_market",
  "function": "plan_implementation",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a funnel metaphor to map specific marketing tactics to stages of the customer journey.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de510-aa12-7555-9613-98cb9cb5e16e/19",
  "deckHref": "/decks/019de510-aa12-7555-9613-98cb9cb5e16e",
  "deckJsonHref": "/decks/019de510-aa12-7555-9613-98cb9cb5e16e.json",
  "deckAnchorHref": "/decks/019de510-aa12-7555-9613-98cb9cb5e16e#slide-19",
  "components": [
    {
      "bbox": {
        "h": 0.08,
        "w": 0.9,
        "x": 0.05,
        "y": 0.8
      },
      "kind": "callout",
      "text": "Guiding members through the funnel at each step of the journey",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b7e13292-201a-480f-9676-74170f6ed693",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.35,
        "x": 0.05,
        "y": 0.24
      },
      "kind": "diagram",
      "text": "Broad-based awareness campaigns, Targeted acquisition tactics, Member conversion",
      "attrs": null,
      "subkind": "funnel",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d9870246-a159-4585-a6d2-59c7e4f17707",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.5,
        "x": 0.45,
        "y": 0.22
      },
      "kind": "list",
      "text": "Linear and Digital TV, Podcast / Radio, Streaming Services / OTT, SEM (Google, Bing, Apple), Affiliates & partnerships, Social Media (FB, IG, Pinterest), Content marketing, Influencer marketing, OOH Billboard, Mobile In-App publishers",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a29abc69-4c8b-4b88-9b1f-eb4d8821ffc2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.5,
        "x": 0.45,
        "y": 0.6
      },
      "kind": "list",
      "text": "First-time free trials, Promotions, Therapist consultation, Preference-driven therapist matching",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d50a97b7-a7ee-4414-8541-09b99c0da14e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.5,
        "x": 0.45,
        "y": 0.44
      },
      "kind": "list",
      "text": "Prospect target audience by demographics, Contextual targeting by key indicators, Custom user-journeys crafted based upon intent, Optimized plan recommendations, Word of mouth referrals",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ffb2c0cf-e372-448a-aa3e-3fb44ac39efc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "Deep knowledge of member behavior and needs",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "038a2066-e81a-419c-a07d-4fdc05883441",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "customer-journey-map",
      "slug": null,
      "matchId": "9e3021d9-0ac9-4bc1-8c56-9e6687546b1b",
      "evidence": "The slide maps marketing tactics to a funnel representing the customer journey.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}