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  "docSlug": "f95db92263cac9a466259fce7be7b44e",
  "documentTitle": "SmileDirectClub | Investor Presentation Deck | 24 slides",
  "authorId": "smiledirectclub",
  "authorName": "SmileDirectClub",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-03-01 00:00:00",
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  "pageNumber": 4,
  "pageCount": 24,
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  "slideType": "why_now",
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  "density": "dense",
  "nDataPoints": 5,
  "notes": "The slide uses a horizontal process-like flow to present value pillars.",
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  "deckAnchorHref": "/decks/019de510-a7f8-747b-bd52-95f67e2b438f#slide-4",
  "components": [
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      "kind": "diagram",
      "text": "Credibility, Certainty, Comfort, Convenience, Cost",
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      "text": "Detailed bullet points for each of the 5 pillars",
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      "kind": "list",
      "text": "Over 1mm members treated, Customers enjoy a new smile in as little as 4 months, Our laser-cut aligners look and feel better than ever, No in-office visits necessary, Our aligners cost as little as $3/ day",
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      "kind": "paragraph",
      "text": "Orthodontists have traditionally purchased invisible aligners from a wholesaler or manufacturer, marked up the cost by 3x, and then sold them to consumers for $5,000-$8,000. Our proprietary telehealth platform offers consumers the ability to get the same clinically safe and effective treatment, but without the 3x markup.",
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      "kind": "title",
      "text": "Why Our Club Members Choose SDC.",
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      "evidence": "The 'why_now' slide implies a problem or opportunity in the market",
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      "parentBeatName": "Complication",
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  "loops": [
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      "name": "Cost Of Inaction",
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      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "c79b91e4-4eb3-4be2-91c9-8dd527910c54",
      "evidence": "The deck implies that investors may miss out on an opportunity if they don't invest in SmileDirectClub",
      "position": 0,
      "objective": "Highlighting the cost of inaction in the market opportunity",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
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