{
  "docId": "019de510-9dd0-7649-b9cd-794840430c38",
  "docSlug": "344fe932689802c2611d567db45d96e7",
  "documentTitle": "eToro | SPAC Presentation Deck | 62 slides",
  "authorId": "etoro",
  "authorName": "eToro",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2021-03-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 34,
  "pageCount": 62,
  "prevPage": 33,
  "nextPage": 35,
  "slideType": "traction",
  "function": "show_traction",
  "density": "dense",
  "nDataPoints": 4,
  "notes": "TROI stands for Time to Return on (marketing) Investment.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de510-9dd0-7649-b9cd-794840430c38/34",
  "deckHref": "/decks/019de510-9dd0-7649-b9cd-794840430c38",
  "deckJsonHref": "/decks/019de510-9dd0-7649-b9cd-794840430c38.json",
  "deckAnchorHref": "/decks/019de510-9dd0-7649-b9cd-794840430c38#slide-34",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.35,
        "x": 0.16,
        "y": 0.55
      },
      "kind": "chart",
      "text": "2017 cohort revenue growth over 4 years",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6a45b11f-b189-45a1-a96b-58e2b606898e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.15,
        "x": 0.16,
        "y": 0.45
      },
      "kind": "legend",
      "text": "Cumulative cohort revenue; Marketing expense",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "806a8af1-2bd4-49f3-a0dc-095e51b45414",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.64,
        "y": 0.52
      },
      "kind": "metric",
      "text": "$613M",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dcf0b86a-0e3a-491b-bb37-e08e94093759",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.21,
        "x": 0.63,
        "y": 0.63
      },
      "kind": "paragraph",
      "text": "IN CUMULATIVE REVENUE IN FOUR YEARS (On $103M marketing investment)",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8526a69a-1f06-4a67-9bde-ae530492573a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.37,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "TROI - Time to return on (marketing) investment; 2017 cohort - new accounts opened in 2017 (excluding eToro US)",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b323c456-f5f6-497d-88cc-4b85f5f8aafe",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.37,
        "x": 0.078,
        "y": 0.188
      },
      "kind": "title",
      "text": "Marketing investment returned in 3.5 months",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "41523648-2209-47aa-8313-9783a3e55d43",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Waterfall chart",
      "slug": "waterfall-chart",
      "agent": null,
      "layer": "slide",
      "matchId": "6223381b-935c-409f-9416-4d154e1000d9",
      "evidence": "Cumulative cohort revenue; Marketing expense",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}