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  "notes": "The central graphic uses a circular representation to imply a growing market, with a bar chart showing the historical trend of retail investor participation.",
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      "text": "~20% market share for digital platforms",
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      "text": "Digital platforms increase market share: Acceleration of digital transformation, 72M millennials, $30T wealth transfer",
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      "text": "TAM growth driven by: Growing retail participation, Zero interest rates, Democratization of investing",
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      "text": "$78T",
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      "text": "Total world wealth invested in equities",
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      "text": "Sources: BGC: Global Wealth Report 2020; Accenture: The “Greater” Wealth Transfer Report 2015; US Census Bureau, 2019; 20% market share for digital platform is based on aggregation of various researches",
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      "text": "Source: WSJ quoting Bloomberg Intelligence;",
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