{
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  "docSlug": "274ec1fd3c1c817e3c0770aabcc4b398",
  "documentTitle": "Crisp | Start Up Pitch Deck | 13 slides",
  "authorId": "crisp",
  "authorName": "Crisp",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-03-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 8,
  "pageCount": 13,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "customer_journey",
  "function": "establish_context",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a high-quality lifestyle photograph to convey the brand's value proposition of fresh, high-quality food delivery.",
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de510-9a4b-7760-a724-c72f3cddb819/8",
  "deckHref": "/decks/019de510-9a4b-7760-a724-c72f3cddb819",
  "deckJsonHref": "/decks/019de510-9a4b-7760-a724-c72f3cddb819.json",
  "deckAnchorHref": "/decks/019de510-9a4b-7760-a724-c72f3cddb819#slide-8",
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      "kind": "image",
      "text": "Photograph of Crisp branded delivery boxes and bags filled with fresh produce and groceries on a kitchen counter.",
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      "kind": "title",
      "text": "The experience",
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      "to": 8,
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      "beatId": "bdef4d8e-5e70-4d33-b74e-83de23a8d6b9",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Product",
      "beatSlug": "sequoia-pitch-product",
      "evidence": "Slides 7 and 8 showcase the app and customer journey",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
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  "loops": [
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      "name": "Jobs To Be Done",
      "slug": "53-jobs-to-be-done",
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      "objective": "Showcase the solution",
      "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit",
      "confidence": 0.7,
      "description": "Reframe the problem around what the customer is trying to accomplish, not what they're buying"
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  "locked": true
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