{
  "docId": "019de510-9a4b-7760-a724-c72f3cddb819",
  "docSlug": "274ec1fd3c1c817e3c0770aabcc4b398",
  "documentTitle": "Crisp | Start Up Pitch Deck | 13 slides",
  "authorId": "crisp",
  "authorName": "Crisp",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-03-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 4,
  "pageCount": 13,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "sparse",
  "nDataPoints": 12,
  "notes": "Uses a contrast-pair framing to highlight the 'white space' opportunity in online food retail.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de510-9a4b-7760-a724-c72f3cddb819/4",
  "deckHref": "/decks/019de510-9a4b-7760-a724-c72f3cddb819",
  "deckJsonHref": "/decks/019de510-9a4b-7760-a724-c72f3cddb819.json",
  "deckAnchorHref": "/decks/019de510-9a4b-7760-a724-c72f3cddb819#slide-4",
  "components": [
    {
      "bbox": {
        "h": 0.4,
        "w": 0.45,
        "x": 0.5,
        "y": 0.55
      },
      "kind": "chart",
      "text": "...where the sector is only just starting to move online",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8fdf8616-9e6c-4689-a125-40feb7d5341a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.45,
        "x": 0.5,
        "y": 0.05
      },
      "kind": "chart",
      "text": "Food is by far the largest consumer segment...",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ff9f21ac-2ac7-46ac-b497-109005d02de7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.35,
        "x": 0.05,
        "y": 0.4
      },
      "kind": "title",
      "text": "Clear business opportunity",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b1d489fa-5d76-4c6a-9925-4a69e428588f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "contrast-pairs",
      "slug": null,
      "matchId": "4313e558-6cbb-4130-85e5-f48e1fd45238",
      "evidence": "Uses two side-by-side charts to contrast market size vs online penetration.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 5,
      "from": 4,
      "beatId": "ae803fc6-3ec2-4121-afc8-51a7adbfc8f8",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "Slides 4 and 5 discuss market sizing and problem statement",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    },
    {
      "to": 6,
      "from": 3,
      "beatId": "53958e05-c8cd-4855-a3fd-c2d96cea3bb2",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Why Now",
      "beatSlug": "sequoia-pitch-why-now",
      "evidence": "Slides 3 and 6 explain the changing landscape and why now is the time",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 6,
      "from": 3,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "9765ddb6-4f3e-4a7a-a742-e6a67c23d24b",
      "evidence": "Slides 3 and 6 clearly articulate why now is the time",
      "position": 0,
      "objective": "Explain why now is the right time",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.8,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}