{
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  "docSlug": "274ec1fd3c1c817e3c0770aabcc4b398",
  "documentTitle": "Crisp | Start Up Pitch Deck | 13 slides",
  "authorId": "crisp",
  "authorName": "Crisp",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-03-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 3,
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  "slideType": "why_now",
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  "density": "sparse",
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  "notes": "Uses highlighted text boxes to emphasize 'how' and 'what'.",
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  "slideHref": "/slides/019de510-9a4b-7760-a724-c72f3cddb819/3",
  "deckHref": "/decks/019de510-9a4b-7760-a724-c72f3cddb819",
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  "deckAnchorHref": "/decks/019de510-9a4b-7760-a724-c72f3cddb819#slide-3",
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      "kind": "title",
      "text": "The landscape is changing not only how people shop, but also what people shop",
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  "frameworks": [
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      "evidence": "The slide uses a contrast between 'how' and 'what' to frame the market shift.",
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      "beatId": "53958e05-c8cd-4855-a3fd-c2d96cea3bb2",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Why Now",
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      "evidence": "Slides 3 and 6 explain the changing landscape and why now is the time",
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  "loops": [
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      "name": "Why Now",
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      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
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      "evidence": "Slides 3 and 6 clearly articulate why now is the time",
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      "objective": "Explain why now is the right time",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
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