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      "text": "Accelerating New Category growth: Additional 3m Non-Combustibles consumers to reach 13.5m; Accelerating volume growth in New Categories in H2. Continued growth and 20bps value share gain in Combustibles. 100bps Margin expansion and c.£430m increase in New Category investment. £660m of savings driven by Quantum. Free cash flow of £7.3bn generated, 103% operating cash conversion. Strong results in a challenging environment.",
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      "text": "* See Appendix A6. ** FMC value share. For share definitions, see Appendix A3.",
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