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      "text": "Today, we have a significant CPTO* base of c.£90bn\nWith a strong growing base of 10% Non-Combustibles** Revenue and already 13.5mn consumers\n£5bn New Category Revenue by 2025\n50mn Non-Combustible** Product Consumers by 2030\nCarbon Neutral by 2030***",
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      "text": "^Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk free and are addictive. * Estimated consumer price turnover (CPTO) FY20. ** See Appendix A6.*** ESG ambition. See Appendix A5.",
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      "text": "To reduce the health impact of our business^",
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