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  "notes": "The slide uses a combination of country-specific retention metrics and category-specific growth figures to illustrate resilience.",
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      "text": "103% Total nicotine retention",
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      "text": "91% - EU Menthol Industry volume retained in FMC\n70% - Vapour capture of EU menthol volume outflow",
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      "text": "Source: Company data. % Retention figures reflect the number of consumers following the ban compared to the number of total nicotine consumers prior to the ban",
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      "text": "110% BAT total nicotine consumers retention post Menthol Bans",
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