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  "presentationDate": "2021-03-01 00:00:00",
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      "text": "Leading* in both established and new oral markets",
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      "text": "c.95% of Industry Revenue, including US",
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      "text": "*Volume share. Includes EPOK/LYFT brands in ENA. Share of Modern oral category: Dec 2020. The US market accounts for c. 50% Modern Oral industry revenue. **Product appeal based on 2020 Consumer Quantitative Product Research, Sweden & Switzerland. Velo brand represents over 50% of FY20 Modern Oral markets.. Continue to migrate remaining EPOK, LYFT brands during 2021.",
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      "text": "Velo: International Leadership Driven by Superior Product",
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