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  "presentationDate": "2021-03-01 00:00:00",
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  "notes": "The slide highlights market leadership positions (#1 or #2) and significant value share growth across major international markets.",
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      "text": "X2 value share* in T5** Markets c.75% of Industry Revenue",
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      "text": "Market share growth charts for 5 countries",
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      "kind": "paragraph",
      "text": "Strong performance from Alto, ePod and ePen3",
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      "text": "Source: BAT value share of total Vapour - US Dec Marlin, Canada Dec Scan, UK Dec Nielsen, France Dec stator & Germany Dec Nielsen. *See Appendix A3 for Value share definition. ** T5 represent c. 75% of Vapour industry revenue (closed-system). Vuse brand represents c. 80% of FY20 vapour revenue.. Continue to migrate remaining Vype brands during 2021.",
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      "text": "Vuse: Establishing Vuse as a Global Leader",
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