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  "documentTitle": "BAT | Investor Conference Presentation Deck | 44 slides",
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  "notes": "Uses a 'From-To' framework centered on the company's 'A Better Tomorrow' purpose.",
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      "text": "*Beyond refers to Wellbeing & Stimulation Beyond Nicotine. Target market for consumer acquisition is existing adult smokers/nicotine/beyond nicotine users.",
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