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  "documentTitle": "BAT | Investor Conference Presentation Deck | 44 slides",
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  "presentationDate": "2021-03-01 00:00:00",
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  "notes": "The slide outlines two core pillars of responsible marketing: IMP (principles) and YAP (enforcement).",
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      "text": "International Marketing Principles (IMP) stack: Responsible, Accurate, Targeted at adults, Transparent, Compliant with law",
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      "text": "Strengthened YAP approach; Mandatory provision of point-of-sale materials; Monitored through internal audit; Only partner with 3rd parties where audience is adult",
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      "kind": "source-note",
      "text": "*Unless a government ban is in place",
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      "kind": "title",
      "text": "Ensuring Responsible Marketing Directed at Adult Smokers",
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      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
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