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  "documentTitle": "BAT | Investor Conference Presentation Deck | 44 slides",
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  "notes": "The slide uses a central hexagonal graphic to anchor the 'A Better Tomorrow' brand identity.",
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      "text": "* Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk free and are addictive.",
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      "text": "To provide adult consumers with a wide range of enjoyable and less risky products. To encourage smokers to switch completely to scientifically-substantiated reduced-risk alternatives*",
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      "text": "To reduce the health impact of our business",
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