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  "docSlug": "c84e574962c67890494593517b71922d",
  "documentTitle": "BAT | Investor Conference Presentation Deck | 44 slides",
  "authorId": "bat",
  "authorName": "BAT",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-03-01 00:00:00",
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  "pageNumber": 25,
  "pageCount": 44,
  "prevPage": 24,
  "nextPage": 26,
  "slideType": "timeline",
  "function": "summarize",
  "density": "balanced",
  "nDataPoints": 1,
  "notes": "The slide uses a chevron-based timeline to categorize corporate milestones into five distinct phases of ESG development.",
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  "slideHref": "/slides/019de510-963a-76df-adc8-b6822b1f87c2/25",
  "deckHref": "/decks/019de510-963a-76df-adc8-b6822b1f87c2",
  "deckJsonHref": "/decks/019de510-963a-76df-adc8-b6822b1f87c2.json",
  "deckAnchorHref": "/decks/019de510-963a-76df-adc8-b6822b1f87c2#slide-25",
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      "kind": "diagram",
      "text": "2000-2005 ESTABLISHING, 2006-2010 DEVELOPING, 2011-2015 EMBEDDING, 2016-2019 GROWING, 2020+ ACCELERATING",
      "attrs": null,
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      },
      "kind": "image",
      "text": "Various logos and icons representing ESG initiatives (ECLT, Science Based Targets, DJSI, etc.)",
      "attrs": null,
      "subkind": "infographic",
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      "kind": "paragraph",
      "text": "Named in Dow Jones Sustainability Indices for 19 consecutive years. In 2020 was once again the only tobacco company in prestigious DJSI World Index",
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      "bbox": {
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      },
      "kind": "title",
      "text": "Building on Strong ESG Foundations",
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      "subkind": "headline",
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      "evidence": "Chronological progression of ESG milestones across five distinct periods.",
      "confidence": 1
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  "arcBeats": [
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      "to": 44,
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      "beatId": "975f381c-e3a1-4d1f-9e46-a4ebd6364ef6",
      "arcName": "The Transformation Tale",
      "arcSlug": "transformation-tale",
      "beatName": "Future Vision (Gain)",
      "beatSlug": "transformation-tale-future-vision-gain",
      "evidence": "Slides 7-44 present BAT's strategy for a better tomorrow and a future vision of reduced harm from tobacco",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
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  "loops": [
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      "name": "Before After",
      "slug": "21-before-after",
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      "matchId": "8e218912-2f29-4013-b6bc-ef389d9749ca",
      "evidence": "The before-after loop is used throughout the deck to show progress and transformation",
      "position": 0,
      "objective": "To show the transformation BAT is undergoing to create a better tomorrow",
      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
      "confidence": 0.7,
      "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
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