{
  "docId": "019de510-963a-76df-adc8-b6822b1f87c2",
  "docSlug": "c84e574962c67890494593517b71922d",
  "documentTitle": "BAT | Investor Conference Presentation Deck | 44 slides",
  "authorId": "bat",
  "authorName": "BAT",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-03-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 21,
  "pageCount": 44,
  "prevPage": 20,
  "nextPage": 22,
  "slideType": "comparison_table",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "The slide uses two large circles to highlight the percentage reduction in toxicants for Velo compared to cigarettes and Snus.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de510-963a-76df-adc8-b6822b1f87c2/21",
  "deckHref": "/decks/019de510-963a-76df-adc8-b6822b1f87c2",
  "deckJsonHref": "/decks/019de510-963a-76df-adc8-b6822b1f87c2.json",
  "deckAnchorHref": "/decks/019de510-963a-76df-adc8-b6822b1f87c2#slide-21",
  "components": [
    {
      "bbox": {
        "h": 0.5,
        "w": 0.3,
        "x": 0.52,
        "y": 0.25
      },
      "kind": "metric",
      "text": "-76% Toxicants vs. Snus",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ab25b457-7eca-4f6a-9d56-b341e79fce62",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.3,
        "x": 0.18,
        "y": 0.25
      },
      "kind": "metric",
      "text": "-99% Toxicants vs. Cigarettes",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bb6dec87-0905-4cd6-975f-0434cd8b6e55",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.96,
        "x": 0.02,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "1. D.M. Burns et al.; Tob. Control, 17 (2008), pp. 132-141; 2 Approximate reduction. Comparison based on an assessment of smoke from a scientific standard reference cigarette (approximately 9mg tar) and components released during use of a commercial Snus pouch and a Velo pouch, in terms of the average of the 9 harmful components the World Health Organisation recommends to reduce in cigarette smoke.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0fd59cb2-d82d-4e98-a26d-066f6f534a5a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.7,
        "x": 0.15,
        "y": 0.75
      },
      "kind": "subtitle",
      "text": "Assessment of 9 chemicals the WHO recommends to reduce in cigarette smoke vs. cigarette and Snus. As measured by independent lab",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0d3506b2-5c99-4f57-a50b-7f204a52b0bc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.5,
        "x": 0.15,
        "y": 0.08
      },
      "kind": "title",
      "text": "Velo has Much Lower Toxicant Levels than Snus",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "826fc221-f7bd-4a4d-ae60-a045aacae6f0",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "8cf7dfc0-21d3-4a66-a719-dd8fc54a1a83",
      "evidence": "Assessment of 9 chemicals the WHO recommends to reduce in cigarette smoke vs. cigarette and Snus",
      "confidence": 0.5
    },
    {
      "name": "Comparison frame",
      "slug": "comparison-frame",
      "agent": null,
      "layer": "slide",
      "matchId": "1eb817e0-943d-4ae4-92f6-d5d721674337",
      "evidence": "Comparison based on an assessment of smoke from a scientific standard reference cigarette",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 44,
      "from": 7,
      "beatId": "975f381c-e3a1-4d1f-9e46-a4ebd6364ef6",
      "arcName": "The Transformation Tale",
      "arcSlug": "transformation-tale",
      "beatName": "Future Vision (Gain)",
      "beatSlug": "transformation-tale-future-vision-gain",
      "evidence": "Slides 7-44 present BAT's strategy for a better tomorrow and a future vision of reduced harm from tobacco",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 43,
      "from": 5,
      "name": "Before After",
      "slug": "21-before-after",
      "bestFor": "Product demos, process improvements, ROI justification",
      "matchId": "8e218912-2f29-4013-b6bc-ef389d9749ca",
      "evidence": "The before-after loop is used throughout the deck to show progress and transformation",
      "position": 0,
      "objective": "To show the transformation BAT is undergoing to create a better tomorrow",
      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
      "confidence": 0.7,
      "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}