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  "documentTitle": "BAT | Investor Conference Presentation Deck | 44 slides",
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  "presentationDate": "2021-03-01 00:00:00",
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  "notes": "The slide uses a checkmark list to emphasize achievements.",
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      "text": "Vuse e-cigarette device",
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      "text": "First international tobacco company to launch an e-cigarette; Largest published dataset on a single vapour product (ePen); First and most comprehensive analysis of e-cigarette aerosol; Our scientific data is published in 71 peer-reviewed manuscripts; Evolved design with enhanced device, battery and nicotine salts supporting consumer safety and satisfaction; Pilot launches of age verification technology in H1 '21",
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      "text": "1. From Margham et al, Chem Res Tox 2016, 29, 1662-1678",
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      "text": "Building an Evidence Based approach to Tobacco Harm Reduction led by Vaping",
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      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
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      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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