{
  "docId": "019de510-963a-76df-adc8-b6822b1f87c2",
  "docSlug": "c84e574962c67890494593517b71922d",
  "documentTitle": "BAT | Investor Conference Presentation Deck | 44 slides",
  "authorId": "bat",
  "authorName": "BAT",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-03-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 12,
  "pageCount": 44,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "key_messages",
  "function": "summarize",
  "density": "overcrowded",
  "nDataPoints": 5,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de510-963a-76df-adc8-b6822b1f87c2/12",
  "deckHref": "/decks/019de510-963a-76df-adc8-b6822b1f87c2",
  "deckJsonHref": "/decks/019de510-963a-76df-adc8-b6822b1f87c2.json",
  "deckAnchorHref": "/decks/019de510-963a-76df-adc8-b6822b1f87c2#slide-12",
  "components": [
    {
      "bbox": {
        "h": 0.15,
        "w": 0.9,
        "x": 0.05,
        "y": 0.68
      },
      "kind": "callout",
      "text": "Accelerating our transformation through attracting new talent from a wide range of industries",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "771aa53c-b342-4502-9370-c1dd3f2806a6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.15,
        "x": 0.41,
        "y": 0.3
      },
      "kind": "metric",
      "text": "2x R&D spend since 2017",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "952b4664-329e-4dcf-9fbf-a4ee9cd4243b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.15,
        "x": 0.23,
        "y": 0.3
      },
      "kind": "metric",
      "text": "1500 R&D specialists",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b984b416-22e5-4f0a-9300-04f6979ffe61",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.15,
        "x": 0.77,
        "y": 0.3
      },
      "kind": "metric",
      "text": "12 BTVentures investments adding new capabilities",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ea75ba6d-588f-471e-8c30-ddc46206942f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.15,
        "x": 0.59,
        "y": 0.3
      },
      "kind": "metric",
      "text": "114 Peer-reviewed articles and manuscripts published in New Categories",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f99cd571-28de-4b07-8da1-c789c6053279",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.15,
        "x": 0.05,
        "y": 0.3
      },
      "kind": "metric",
      "text": "60+ Years of R&D",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fe01bb8e-919b-498c-b33a-e2f5b6ce5f1e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.45,
        "x": 0.5,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "* Representative 2017 basis with a full 12 months of US acquisition, Reynolds",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bad79fab-f3a3-477e-80cf-7954bc67d303",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.7,
        "x": 0.05,
        "y": 0.07
      },
      "kind": "title",
      "text": "Underpinned by World-Class Capabilities in Science and Innovation",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7ae4da2e-9e7f-4f1a-ac9d-5f5459ad413a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Data Story Arc",
      "slug": "data-story-arc",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "f10f6af4-92e4-41a6-b62a-09b7aa6bafa7",
      "evidence": "Underpinned by World-Class Capabilities in Science and Innovation",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 44,
      "from": 7,
      "beatId": "975f381c-e3a1-4d1f-9e46-a4ebd6364ef6",
      "arcName": "The Transformation Tale",
      "arcSlug": "transformation-tale",
      "beatName": "Future Vision (Gain)",
      "beatSlug": "transformation-tale-future-vision-gain",
      "evidence": "Slides 7-44 present BAT's strategy for a better tomorrow and a future vision of reduced harm from tobacco",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 43,
      "from": 5,
      "name": "Before After",
      "slug": "21-before-after",
      "bestFor": "Product demos, process improvements, ROI justification",
      "matchId": "8e218912-2f29-4013-b6bc-ef389d9749ca",
      "evidence": "The before-after loop is used throughout the deck to show progress and transformation",
      "position": 0,
      "objective": "To show the transformation BAT is undergoing to create a better tomorrow",
      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
      "confidence": 0.7,
      "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
    },
    {
      "to": 15,
      "from": 6,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "56eb83d5-f436-442a-aec5-2a9dd91f03d3",
      "evidence": "Slides 6-15 discuss the harm caused by tobacco and the need for harm reduction strategies",
      "position": 1,
      "objective": "To highlight the risks of not addressing tobacco harm reduction",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}