{
  "docId": "019de510-963a-76df-adc8-b6822b1f87c2",
  "docSlug": "c84e574962c67890494593517b71922d",
  "documentTitle": "BAT | Investor Conference Presentation Deck | 44 slides",
  "authorId": "bat",
  "authorName": "BAT",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-03-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 11,
  "pageCount": 44,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "key_messages",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 12,
  "notes": "The slide uses a three-column layout to categorize brands and their respective market rankings by country.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de510-963a-76df-adc8-b6822b1f87c2/11",
  "deckHref": "/decks/019de510-963a-76df-adc8-b6822b1f87c2",
  "deckJsonHref": "/decks/019de510-963a-76df-adc8-b6822b1f87c2.json",
  "deckAnchorHref": "/decks/019de510-963a-76df-adc8-b6822b1f87c2#slide-11",
  "components": [
    {
      "bbox": {
        "h": 0.05,
        "w": 0.12,
        "x": 0.85,
        "y": 0.03
      },
      "kind": "image",
      "text": "BAT",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fe3f1a5d-bfe2-409d-942d-b746ce224bb4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.35,
        "y": 0.25
      },
      "kind": "other",
      "text": "THP",
      "attrs": null,
      "subkind": "unclassified",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "26f988e1-31ee-40ba-8e14-0849a69c277d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "other",
      "text": "VAPOUR",
      "attrs": null,
      "subkind": "unclassified",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "899bfe4a-e854-47c5-8b13-4d32f9e0995f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.65,
        "y": 0.25
      },
      "kind": "other",
      "text": "MODERN ORAL",
      "attrs": null,
      "subkind": "unclassified",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8c55184e-3a16-4149-b007-54478521209a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.05,
        "y": 0.92
      },
      "kind": "subtitle",
      "text": "Share positions based on value share of vapour and volume share of THP and Modern oral. Vuse brand represents c. 80% of FY20 vapour revenue. Continue to migrate remaining Vype brands during 2021. Velo brand represents over 50% of FY20 Modern Oral markets. Continue to migrate remaining EPOK, LYFT brands during 2021.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5dee06b7-aa92-4dd5-8f22-f4d5cfb57dc4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.6,
        "x": 0.08,
        "y": 0.07
      },
      "kind": "title",
      "text": "Strong, Global, Scientifically-Substantiated Brands in All Three Categories",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4ba613db-7e57-4809-bfa4-57fc703f27b9",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "a9c251b6-67d0-4037-9043-e43122661e8c",
      "evidence": "Strong, Global, Scientifically-Substantiated Brands in All Three Categories",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 44,
      "from": 7,
      "beatId": "975f381c-e3a1-4d1f-9e46-a4ebd6364ef6",
      "arcName": "The Transformation Tale",
      "arcSlug": "transformation-tale",
      "beatName": "Future Vision (Gain)",
      "beatSlug": "transformation-tale-future-vision-gain",
      "evidence": "Slides 7-44 present BAT's strategy for a better tomorrow and a future vision of reduced harm from tobacco",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 43,
      "from": 5,
      "name": "Before After",
      "slug": "21-before-after",
      "bestFor": "Product demos, process improvements, ROI justification",
      "matchId": "8e218912-2f29-4013-b6bc-ef389d9749ca",
      "evidence": "The before-after loop is used throughout the deck to show progress and transformation",
      "position": 0,
      "objective": "To show the transformation BAT is undergoing to create a better tomorrow",
      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
      "confidence": 0.7,
      "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
    },
    {
      "to": 15,
      "from": 6,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "56eb83d5-f436-442a-aec5-2a9dd91f03d3",
      "evidence": "Slides 6-15 discuss the harm caused by tobacco and the need for harm reduction strategies",
      "position": 1,
      "objective": "To highlight the risks of not addressing tobacco harm reduction",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}