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  "docSlug": "c84e574962c67890494593517b71922d",
  "documentTitle": "BAT | Investor Conference Presentation Deck | 44 slides",
  "authorId": "bat",
  "authorName": "BAT",
  "documentKindSlug": "conference-presentation",
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  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-03-01 00:00:00",
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  "pageNumber": 10,
  "pageCount": 44,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 5,
  "notes": "Uses donut charts to show market composition shift; includes BAT-specific metrics on the left.",
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  "slideHref": "/slides/019de510-963a-76df-adc8-b6822b1f87c2/10",
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  "components": [
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      "kind": "callout",
      "text": "Working for A Better Tomorrow for 1.1bn Smokers",
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      "kind": "chart",
      "text": "2020 vs 2025 market size comparison",
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      "kind": "metric",
      "text": "13.5mn Consumers",
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      "kind": "source-note",
      "text": "2025 estimate based on company data. Industry Incidence Study & BAT internal estimates, excluding India and China **Total Non-Combustibles Net Consumers excludes-Poly users to avoid double-counting. Poly-usage across non-combustible products. *** Non-Combustible consumer definition. See Appendix A2. ^ BAT share of revenue and consumers as % of 2020 industry estimates",
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      "kind": "subtitle",
      "text": "17% Revenue & Consumers Share",
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        "h": 0.05,
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      "kind": "title",
      "text": "A Large, Growing Harm Reduction Opportunity",
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      "arcName": "The Transformation Tale",
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      "beatName": "Future Vision (Gain)",
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      "evidence": "Slides 7-44 present BAT's strategy for a better tomorrow and a future vision of reduced harm from tobacco",
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      "parentBeatName": "Turn",
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      "evidence": "The before-after loop is used throughout the deck to show progress and transformation",
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      "objective": "To show the transformation BAT is undergoing to create a better tomorrow",
      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
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      "evidence": "Slides 6-15 discuss the harm caused by tobacco and the need for harm reduction strategies",
      "position": 1,
      "objective": "To highlight the risks of not addressing tobacco harm reduction",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
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