{
  "docId": "019de510-8e71-72b7-ac41-7556a1732604",
  "docSlug": "536cb28ae679aafd695ac14c098bfa77",
  "documentTitle": "Wix | Results Presentation Deck | 15 slides",
  "authorId": "wix",
  "authorName": "Wix",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 10,
  "pageCount": 15,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "kpi_overview",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 1,
  "notes": "The chart uses a color-coded legend by year of cohort acquisition. A bracket highlights the forecast period.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de510-8e71-72b7-ac41-7556a1732604/10",
  "deckHref": "/decks/019de510-8e71-72b7-ac41-7556a1732604",
  "deckJsonHref": "/decks/019de510-8e71-72b7-ac41-7556a1732604.json",
  "deckAnchorHref": "/decks/019de510-8e71-72b7-ac41-7556a1732604#slide-10",
  "components": [
    {
      "bbox": {
        "h": 0.4,
        "w": 0.65,
        "x": 0.22,
        "y": 0.3
      },
      "kind": "chart",
      "text": "Stacked bar chart of collections by cohort year",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c7461198-df25-4620-b69c-668690d62847",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.05,
        "x": 0.92,
        "y": 0.07
      },
      "kind": "image",
      "text": "Wix",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "165bc4f5-940b-450d-87b7-9ea4885fa81a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.05,
        "y": 0.28
      },
      "kind": "metric",
      "text": "$12.9 Billion",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0da1fa99-46f2-4389-9af3-a0e16a5bf023",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.85,
        "x": 0.05,
        "y": 0.85
      },
      "kind": "source-note",
      "text": "Note: Data represents actual Collections from Q1'10 – Q4'20 cohorts since creation and forecasted future cumulative collections through Q4'30, based on current cohort behavior. Beginning in Q3 2020, we included expected future collections from Wix Payments.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "49450a1c-a813-4c8b-9e10-526c2c006996",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.2,
        "x": 0.05,
        "y": 0.5
      },
      "kind": "subtitle",
      "text": "Expected future collections over next 10 years from existing cohorts",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b11d2ae8-1ea3-458c-9e01-b521f3d50611",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.8,
        "x": 0.05,
        "y": 0.07
      },
      "kind": "title",
      "text": "Existing Cohorts are a Growing Source of Future Collections",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3d16a76c-431b-42c1-9d87-19da3c907833",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.5,
        "x": 0.05,
        "y": 0.14
      },
      "kind": "title",
      "text": "Actual and Potential Future Collections From Q1'10 – Q4'20 Cohorts",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2ef35b8c-c0b9-45fe-be03-0281ade8719b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Waterfall chart",
      "slug": "waterfall-chart",
      "agent": null,
      "layer": "slide",
      "matchId": "caaa41dd-1c04-4cb3-8c58-1e907b7fb78f",
      "evidence": "Stacked bar chart of collections by cohort year",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 10,
      "from": 3,
      "beatId": "25e64609-6bd4-4e42-b178-f240f558b43c",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Financials",
      "beatSlug": "sequoia-pitch-financials",
      "evidence": "Slides 3-10 focus on Wix's financial performance and growth metrics",
      "position": 0,
      "confidence": 0.6,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 10,
      "from": 4,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "c5ebe5f7-7681-495d-8d90-e3b19238d790",
      "evidence": "Slides 4-10 present a logical chain of financial metrics and growth",
      "position": 0,
      "objective": "Show consistent incremental revenue growth and strong collections growth",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.6,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}