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  "docSlug": "faf1052f9ccf2c5316a9882a46e7ef0e",
  "documentTitle": "Pawsh | Start Up Pitch Deck | 15 slides",
  "authorId": "pawsh",
  "authorName": "Pawsh Inc",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-02-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 3,
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  "slideType": "cover",
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  "notes": "The slide features a 3D illustration of a hand holding a smartphone displaying the Pawsh app interface.",
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  "slideHref": "/slides/019de510-8461-73fe-9656-da96fa39c9a3/3",
  "deckHref": "/decks/019de510-8461-73fe-9656-da96fa39c9a3",
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      "kind": "image",
      "text": "Pawsh app interface on a smartphone",
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      "kind": "title",
      "text": "Empowering the pet grooming industry",
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      "name": "Golden Circle",
      "slug": "11-golden-circle",
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      "evidence": "The deck presents the golden circle, with a focus on why, what, and how Pawsh is solving the problem.",
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      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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