{
  "docId": "019de510-77c4-707e-b615-3ec81e132ae1",
  "docSlug": "39206f7a28e666c2a904af7aceda37ef",
  "documentTitle": "Helbiz | SPAC Presentation Deck | 49 slides",
  "authorId": "helbiz",
  "authorName": "Helbiz",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2021-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 29,
  "pageCount": 49,
  "prevPage": 28,
  "nextPage": 30,
  "slideType": "customer_journey",
  "function": "present_framework",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "Includes footnotes referencing internal calculations and external industry articles.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de510-77c4-707e-b615-3ec81e132ae1/29",
  "deckHref": "/decks/019de510-77c4-707e-b615-3ec81e132ae1",
  "deckJsonHref": "/decks/019de510-77c4-707e-b615-3ec81e132ae1.json",
  "deckAnchorHref": "/decks/019de510-77c4-707e-b615-3ec81e132ae1#slide-29",
  "components": [
    {
      "bbox": {
        "h": 0.556,
        "w": 0.277,
        "x": 0.658,
        "y": 0.213
      },
      "kind": "framework",
      "text": "Upsell & Convert: Food, Transit & Payments. After gaining attention and retention use our platform and incentives to push other products for an integrated daily experience. CLTV +$1,250/user",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "173479aa-8450-470d-b59d-c6b8cc4bf718",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.556,
        "w": 0.277,
        "x": 0.361,
        "y": 0.213
      },
      "kind": "framework",
      "text": "Retain: Keep them riding. Boost rides through subscriptions & Incentives to maximize retention, screen time and advertisement potential. CLTV +$360/user",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2b1237e2-1e67-440f-bfd9-1a802e6c3a9b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.556,
        "w": 0.277,
        "x": 0.065,
        "y": 0.213
      },
      "kind": "framework",
      "text": "Onboard: MicroMobility. Rapidly onboard and grow user base through fast consumed and low CAC MicroMobility. CAC <$1",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e239f7da-8835-4927-9431-71768e0300d0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.025,
        "w": 0.145,
        "x": 0.648,
        "y": 0.785
      },
      "kind": "image",
      "text": "Doordash, Revolut, N26 logos",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d9a1aa37-c489-4a01-8fbd-415f08073cd2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.015,
        "w": 0.476,
        "x": 0.155,
        "y": 0.918
      },
      "kind": "source-note",
      "text": "Notes: 1 Internal Calculation 2 Is Revolut the Wework of fintech? - Hernaes (21 October 2019)",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d6c78a1d-5bb5-46cf-bb18-0c4d550c87cc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.033,
        "w": 0.206,
        "x": 0.064,
        "y": 0.102
      },
      "kind": "title",
      "text": "Customer Journey",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b19c2543-072a-4d38-ae0b-e021267e1897",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Customer journey map",
      "slug": "customer-journey-map",
      "agent": null,
      "layer": "slide",
      "matchId": "d15443fd-c63d-4ab1-a9ae-ee2d8771f5d7",
      "evidence": "framework/instance: Upsell & Convert: Food, Transit & Payments. After gaining attention and retention use our platform and incentives to push other products for an integrated daily experience. CLTV +$1,250/user",
      "confidence": 0.9
    }
  ],
  "frameworks": [
    {
      "name": "customer-journey-map",
      "slug": null,
      "matchId": "0115b74f-4343-414c-bda7-91290797ba52",
      "evidence": "The slide explicitly labels the process as a 'Customer Journey' and uses a sequential flow to describe user progression.",
      "confidence": 1
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}