{
  "docId": "019de510-6dd5-7274-b615-73795a557bda",
  "docSlug": "9cdd34c06981fc24166d8aaabaa8e792",
  "documentTitle": "Cheesecake Factory | Investor Presentation Deck | 34 slides",
  "authorId": "cheesecake-factory",
  "authorName": "The Cheesecake Factory",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 8,
  "pageCount": 34,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "why_now",
  "function": "argue_timing",
  "density": "overcrowded",
  "nDataPoints": 12,
  "notes": "Uses a combination of charts, quotes, and market data to build a thesis for post-pandemic recovery.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de510-6dd5-7274-b615-73795a557bda/8",
  "deckHref": "/decks/019de510-6dd5-7274-b615-73795a557bda",
  "deckJsonHref": "/decks/019de510-6dd5-7274-b615-73795a557bda.json",
  "deckAnchorHref": "/decks/019de510-6dd5-7274-b615-73795a557bda#slide-8",
  "components": [
    {
      "bbox": {
        "h": 0.35,
        "w": 0.3,
        "x": 0.35,
        "y": 0.4
      },
      "kind": "chart",
      "text": "US Unemployment Rate (2000-2020)",
      "attrs": null,
      "subkind": "area",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6470bd57-9ec5-4990-8177-1b6a8caae800",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.25,
        "x": 0.7,
        "y": 0.35
      },
      "kind": "chart",
      "text": "The Cheesecake Factory Sustained Off-Premise Sales Strength (AUV $ millions)",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5b54291f-fa5f-4622-b887-425fac4ed71f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.3,
        "x": 0.05,
        "y": 0.55
      },
      "kind": "chart",
      "text": "Annual Restaurant Unit Growth vs US Population Growth (2010-2019)",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "97a5515a-9d45-4afa-8d03-ae7ff014a8c3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.15,
        "x": 0.05,
        "y": 0.3
      },
      "kind": "chart",
      "text": "Casual Dining Market Share: Chains 14%, Independents 86%",
      "attrs": null,
      "subkind": "pie",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0db23765-b509-40f3-80d1-00a7d43641f0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.05,
        "y": 0.95
      },
      "kind": "disclaimer",
      "text": "Sources: Morgan Stanley Report April 6, 2020; Bureau of Labor Statistics; U.S. Census; Bureau of Labor Statistics; CBO, February 2021; Annualized average unit volumes based on average weekly sales in each period.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "72485ac8-7f0a-4531-ae7d-1f0ca07dabec",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.05,
        "y": 0.8
      },
      "kind": "quote",
      "text": "Large chains and well-funded restaurant groups have the resources to ride out a protracted shutdown...",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "70314369-d47f-4f35-b715-3ff28c6733cf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.65,
        "y": 0.8
      },
      "kind": "quote",
      "text": "Off-premise will likely continue its rise in importance, even after the pandemic",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "756380f3-6b6e-4ea3-adf1-e2794a4e9e88",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.35,
        "y": 0.8
      },
      "kind": "quote",
      "text": "...the restaurant industry's return to pre-coronavirus employment levels will likely be measured in years and not months.",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "80f63726-e6fa-4874-b0d3-d8e0183f643e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "We Believe Stable, Agile Brands With Scale Will Be Best Equipped to Weather Volatility and Thrive Post-COVID",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cfea3d83-9019-4d39-b9d8-11e973a4bbf2",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 8,
      "from": 5,
      "beatId": "6585fb39-9ddc-451e-95a3-99a29d428fdc",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Need",
      "beatSlug": "monroes-sequence-need",
      "evidence": "The presentation addresses the challenges posed by COVID-19 and the need for stability and growth.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 8,
      "from": 5,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "e827b3e2-7798-4388-8905-cf66f6542ed0",
      "evidence": "The presentation implies that not investing in The Cheesecake Factory may result in missed opportunities.",
      "position": 0,
      "objective": "The cost of not adapting to the changing market conditions",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}