{
  "docId": "019de510-6dd5-7274-b615-73795a557bda",
  "docSlug": "9cdd34c06981fc24166d8aaabaa8e792",
  "documentTitle": "Cheesecake Factory | Investor Presentation Deck | 34 slides",
  "authorId": "cheesecake-factory",
  "authorName": "The Cheesecake Factory",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 18,
  "pageCount": 34,
  "prevPage": 17,
  "nextPage": 19,
  "slideType": "traction",
  "function": "show_traction",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "Uses media headlines as social proof of brand strength.",
  "elementsJson": null,
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019de510-6dd5-7274-b615-73795a557bda/18",
  "deckHref": "/decks/019de510-6dd5-7274-b615-73795a557bda",
  "deckJsonHref": "/decks/019de510-6dd5-7274-b615-73795a557bda.json",
  "deckAnchorHref": "/decks/019de510-6dd5-7274-b615-73795a557bda#slide-18",
  "components": [
    {
      "bbox": {
        "h": 0.15,
        "w": 0.8,
        "x": 0.1,
        "y": 0.8
      },
      "kind": "image",
      "text": "Assorted retail product images",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "038702bd-aab6-45e0-92b8-23d59a3bfffa",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.3,
        "x": 0.6,
        "y": 0.45
      },
      "kind": "image",
      "text": "Brown bread product image",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7547d760-b6d3-44e3-a12f-56371d99328b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.25,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "image",
      "text": "Ice cream product image",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f4ddbef2-17cd-4744-92be-3947b900ec72",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.35,
        "x": 0.15,
        "y": 0.55
      },
      "kind": "paragraph",
      "text": "BuzzFeed: People Are Freaking Out Because They Can Buy The Brown Bread From The Cheesecake Factory In Grocery Stores. Quite possibly the most important story of the century.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "74cf6f30-780b-46c1-85bd-b8a9cc9fcd51",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.6,
        "x": 0.32,
        "y": 0.25
      },
      "kind": "paragraph",
      "text": "delish: The Cheesecake Factory Is Releasing A Line Of Ice Cream And The Flavors Are Unreal. This is not a drill!!",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ebb251b0-19a3-4d6e-8ddd-9939788b87ed",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.2,
        "y": 0.15
      },
      "kind": "title",
      "text": "The Cheesecake Factory At Home®",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8ab97a42-e548-4a47-93df-b2cc24003eaa",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.8,
        "x": 0.1,
        "y": 0.05
      },
      "kind": "title",
      "text": "Capitalizing on the Power of the Brand",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7afc7929-8c9e-4b22-9b43-c81fc3879dbf",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "social-proof",
      "slug": null,
      "matchId": "fdc31aa9-ff7f-409e-bc0c-36d6497892a9",
      "evidence": "Uses media headlines to validate brand strength",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 20,
      "from": 9,
      "beatId": "f1a090c0-a823-41bc-9576-31f426c82da2",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The presentation showcases The Cheesecake Factory's strengths and achievements, providing satisfaction to investors.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}