{
  "docId": "019de510-6bca-70aa-a316-40844faecc6f",
  "docSlug": "2b23845f39e3609a1ae625ae3471e369",
  "documentTitle": "Butlr | Start Up Pitch Deck | 15 slides",
  "authorId": "butlr",
  "authorName": "Butlr",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7827299,
  "pageNumber": 8,
  "pageCount": 15,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 8,
  "notes": "Uses mountain-shaped bar charts to represent individual market segments, flowing into a concentric circle diagram for the total market sizing.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de510-6bca-70aa-a316-40844faecc6f/8",
  "deckHref": "/decks/019de510-6bca-70aa-a316-40844faecc6f",
  "deckJsonHref": "/decks/019de510-6bca-70aa-a316-40844faecc6f.json",
  "deckAnchorHref": "/decks/019de510-6bca-70aa-a316-40844faecc6f#slide-8",
  "components": [
    {
      "bbox": {
        "h": 0.65,
        "w": 0.45,
        "x": 0.04,
        "y": 0.12
      },
      "kind": "chart",
      "text": "Market segments: Senior Care ($6.2bn), Smart Home Security ($11bn), Retail Foot Traffic ($2bn), Public Spaces ($3bn)",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ee9aff82-a983-49e1-884d-56fdf4052a48",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.75,
        "w": 0.4,
        "x": 0.55,
        "y": 0.1
      },
      "kind": "chart",
      "text": "TAM/SAM/SOM circles: $57.5B TAM, $22B SAM, $1.12B SOM",
      "attrs": null,
      "subkind": "bubble",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "22445c91-8ce4-4eea-8da6-cdaec6529c48",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.6,
        "x": 0.02,
        "y": 0.8
      },
      "kind": "paragraph",
      "text": "Technology Spending on Indoor Monitoring. Butlr has been white-labeling its technology to major system integrators in assisted living and retail. Our current total revenue signed over $20M",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a59b08a3-1834-484a-8d50-584eeba82dad",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.1,
        "x": 0.02,
        "y": 0.76
      },
      "kind": "source-note",
      "text": "Source: Statista (2020)",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "75d841b0-eaf7-4b00-bc00-e787105e986b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.15,
        "x": 0.02,
        "y": 0.04
      },
      "kind": "title",
      "text": "Market",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1bb26fb3-f526-4e07-9802-c0d9220874e0",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "TAM-SAM-SOM",
      "slug": null,
      "matchId": "b50b064c-93f9-4944-81c4-a243fca6a7f3",
      "evidence": "Concentric circles labeled TAM, SAM, SOM",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 8,
      "from": 8,
      "beatId": "5392dbcc-c690-4b8c-8d1e-45ee69535d09",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "Slide 8 presents market sizing information",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 5,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "1fb9f325-8046-4362-a144-c438fe0b6467",
      "evidence": "The deck presents the problem and implies the cost of inaction",
      "position": 0,
      "objective": "What is the cost of not solving indoor monitoring?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 15,
      "from": 4,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "ea41ec95-9468-4051-81ce-d1b9853ab896",
      "evidence": "The deck presents traction and recognition, implying potential returns",
      "position": 1,
      "objective": "What are the potential returns on investment?",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.5,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}