{
  "docId": "019de510-6bca-70aa-a316-40844faecc6f",
  "docSlug": "2b23845f39e3609a1ae625ae3471e369",
  "documentTitle": "Butlr | Start Up Pitch Deck | 15 slides",
  "authorId": "butlr",
  "authorName": "Butlr",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7827299,
  "pageNumber": 11,
  "pageCount": 15,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "customer_journey",
  "function": "illustrate_case",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a floor plan overlay with colored paths to visualize movement, serving as a case study for the company's tracking technology.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de510-6bca-70aa-a316-40844faecc6f/11",
  "deckHref": "/decks/019de510-6bca-70aa-a316-40844faecc6f",
  "deckJsonHref": "/decks/019de510-6bca-70aa-a316-40844faecc6f.json",
  "deckAnchorHref": "/decks/019de510-6bca-70aa-a316-40844faecc6f#slide-11",
  "components": [
    {
      "bbox": null,
      "kind": "framework",
      "text": "Customer Journey Map",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "846bdf5d-c689-4170-b8d1-f2b405ec27f7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.72,
        "x": 0.14,
        "y": 0.21
      },
      "kind": "image",
      "text": "Floor plan with visitor path overlays",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "28ba6c3a-abc2-475d-b48c-35cfb33926bd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.23,
        "x": 0.63,
        "y": 0.9
      },
      "kind": "paragraph",
      "text": "reconstruct visitors' journey",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ae45777b-2a5b-48ce-b5ba-14ca03956908",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.28,
        "x": 0.03,
        "y": 0.09
      },
      "kind": "title",
      "text": "Public Spaces",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3479ebf5-2177-4627-86a9-4d6531519aa0",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "customer-journey-map",
      "slug": null,
      "matchId": "d15e42a1-5859-4331-98df-8f8e4d44a68d",
      "evidence": "Visualizes the path taken by visitors through a physical space.",
      "confidence": 1
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 15,
      "from": 4,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "ea41ec95-9468-4051-81ce-d1b9853ab896",
      "evidence": "The deck presents traction and recognition, implying potential returns",
      "position": 1,
      "objective": "What are the potential returns on investment?",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.5,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}