{
  "docId": "019de510-683b-70c0-88e9-a054ccf8bb80",
  "docSlug": "35b00cc34375fdba64dfc5a1444212fd",
  "documentTitle": "BAT | Investor Conference Presentation Deck | 51 slides",
  "authorId": "bat",
  "authorName": "BAT",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 35,
  "pageCount": 51,
  "prevPage": 34,
  "nextPage": 36,
  "slideType": "propose_solution",
  "function": "present_framework",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The left chart is a quadrant-style growth model; the right is a hub-and-spoke framework defining strategic boundaries.",
  "elementsJson": null,
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019de510-683b-70c0-88e9-a054ccf8bb80/35",
  "deckHref": "/decks/019de510-683b-70c0-88e9-a054ccf8bb80",
  "deckJsonHref": "/decks/019de510-683b-70c0-88e9-a054ccf8bb80.json",
  "deckAnchorHref": "/decks/019de510-683b-70c0-88e9-a054ccf8bb80#slide-35",
  "components": [
    {
      "bbox": {
        "h": 0.55,
        "w": 0.26,
        "x": 0.17,
        "y": 0.3
      },
      "kind": "chart",
      "text": "Growth model showing Tobacco, New Nicotine Categories, and Beyond Nicotine segments",
      "attrs": null,
      "subkind": "area",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "73d9980b-438c-4b9e-85e9-7ee22e1b09be",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.35,
        "x": 0.58,
        "y": 0.24
      },
      "kind": "framework",
      "text": "Clear portfolio expansion boundaries",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b93c040e-7c7f-4a6b-a4e1-74f397e466f7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.35,
        "x": 0.04,
        "y": 0.94
      },
      "kind": "source-note",
      "text": "* Indicative assessment – assessment of Social Acceptance will be product specific",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8acfcb7f-c64b-465f-83c9-6909fd9b0dfe",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.45,
        "x": 0.04,
        "y": 0.06
      },
      "kind": "title",
      "text": "Beyond Nicotine: Exploring New Opportunities",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "da8db5d6-515d-460b-902a-7d410afa3e8c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "BCG Growth-Share Matrix",
      "slug": "bcg-growth-share-matrix",
      "agent": null,
      "layer": "slide",
      "matchId": "68f198f4-e960-476e-91cc-e58637131f9e",
      "evidence": "The slide mentions 'Growth model showing Tobacco, New Nicotine Categories, and Beyond Nicotine segments', which could be related to a growth-share matrix.",
      "confidence": 0.5
    }
  ],
  "frameworks": [
    {
      "name": "hub-spoke",
      "slug": null,
      "matchId": "d606eb86-2569-4dbd-b4a7-0be3228047a9",
      "evidence": "The right-hand diagram uses a central core (New Category Growth Opportunities) surrounded by strategic pillars.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 38,
      "from": 23,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "4a58f950-36eb-4ec3-8959-24e57b0e1895",
      "evidence": "Slides 23-38 discuss the risks and consequences of not transforming",
      "position": 1,
      "objective": "To highlight the risks of not transforming and the benefits of the new strategy",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}