{
  "docId": "019de510-683b-70c0-88e9-a054ccf8bb80",
  "docSlug": "35b00cc34375fdba64dfc5a1444212fd",
  "documentTitle": "BAT | Investor Conference Presentation Deck | 51 slides",
  "authorId": "bat",
  "authorName": "BAT",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 33,
  "pageCount": 51,
  "prevPage": 32,
  "nextPage": 34,
  "slideType": "other",
  "function": "summarize",
  "density": "balanced",
  "nDataPoints": 10,
  "notes": "Slide 33 of a corporate presentation.",
  "elementsJson": null,
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019de510-683b-70c0-88e9-a054ccf8bb80/33",
  "deckHref": "/decks/019de510-683b-70c0-88e9-a054ccf8bb80",
  "deckJsonHref": "/decks/019de510-683b-70c0-88e9-a054ccf8bb80.json",
  "deckAnchorHref": "/decks/019de510-683b-70c0-88e9-a054ccf8bb80#slide-33",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.4,
        "x": 0.53,
        "y": 0.55
      },
      "kind": "chart",
      "text": "Velo US volume share growth from 5.8% to 11.1%.",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fdad0571-0035-4461-a717-5837ce778ca4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.4,
        "x": 0.06,
        "y": 0.7
      },
      "kind": "image",
      "text": "Product packaging visuals",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bca29d03-b0e1-427c-9f2d-2a055cd4c260",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.35,
        "x": 0.55,
        "y": 0.2
      },
      "kind": "list",
      "text": "Distribution growth from 6K to 80K outlets.",
      "attrs": null,
      "subkind": "timeline-item",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a1b9ef62-0ef0-46b1-8196-7f0ac8a8fa88",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.4,
        "x": 0.06,
        "y": 0.35
      },
      "kind": "table",
      "text": "Initial vs Expanded portfolio comparison for Nicotine strength, Flavours, and SKUs.",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7af5ce49-9674-4c19-8be4-dfb53cb49dde",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.74,
        "x": 0.13,
        "y": 0.05
      },
      "kind": "title",
      "text": "Expanded US Range to Accelerate Growth",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e95caf36-4aca-4dce-b9d3-d722e09f8332",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 38,
      "from": 23,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "4a58f950-36eb-4ec3-8959-24e57b0e1895",
      "evidence": "Slides 23-38 discuss the risks and consequences of not transforming",
      "position": 1,
      "objective": "To highlight the risks of not transforming and the benefits of the new strategy",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}