{
  "docId": "019de510-683b-70c0-88e9-a054ccf8bb80",
  "docSlug": "35b00cc34375fdba64dfc5a1444212fd",
  "documentTitle": "BAT | Investor Conference Presentation Deck | 51 slides",
  "authorId": "bat",
  "authorName": "BAT",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 31,
  "pageCount": 51,
  "prevPage": 30,
  "nextPage": 32,
  "slideType": "before_after",
  "function": "present_solution",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "Uses a traffic-light color coding system to represent performance improvements over time.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de510-683b-70c0-88e9-a054ccf8bb80/31",
  "deckHref": "/decks/019de510-683b-70c0-88e9-a054ccf8bb80",
  "deckJsonHref": "/decks/019de510-683b-70c0-88e9-a054ccf8bb80.json",
  "deckAnchorHref": "/decks/019de510-683b-70c0-88e9-a054ccf8bb80#slide-31",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.6,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "diagram",
      "text": "Evolution of Glo products from 2017 to 2020",
      "attrs": null,
      "subkind": "timeline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ef5352de-3291-4aa8-8eee-67d52459dba7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.25,
        "x": 0.68,
        "y": 0.35
      },
      "kind": "list",
      "text": "Device miniaturisation, Enhanced Boost Function, Personalisation, Stick Format, Flavour Pipeline",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f42d36bf-a666-431b-8cdb-344863153dd2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.2,
        "x": 0.02,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Sources: Company data consumer product tests",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "89ba7714-2f06-4b04-8717-4a6495d0d621",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.3,
        "x": 0.65,
        "y": 0.25
      },
      "kind": "title",
      "text": "Further Improvement in Device Appeal & Sensorials",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "96cc45a1-c91a-44ef-ab6c-fb9b5e8e6bb8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.5,
        "x": 0.15,
        "y": 0.05
      },
      "kind": "title",
      "text": "Insight Driven Innovation to be the Fastest Growing THP Brand",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e3302d57-ee0f-4dea-8eac-033eed3eeba1",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "before-after-bridge",
      "slug": null,
      "matchId": "8f15cbcd-dc24-4384-8ade-6224ff6da6a1",
      "evidence": "Shows progression of product features and performance over time.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 31,
      "from": 7,
      "name": "Before After",
      "slug": "21-before-after",
      "bestFor": "Product demos, process improvements, ROI justification",
      "matchId": "29487a2d-4d8a-42d6-ae1e-8f623bf16542",
      "evidence": "Slides 7 and 31 present a before-after comparison of the company's transformation",
      "position": 0,
      "objective": "To show the transformation journey and progress",
      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
      "confidence": 0.7,
      "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
    },
    {
      "to": 38,
      "from": 23,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "4a58f950-36eb-4ec3-8959-24e57b0e1895",
      "evidence": "Slides 23-38 discuss the risks and consequences of not transforming",
      "position": 1,
      "objective": "To highlight the risks of not transforming and the benefits of the new strategy",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}