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  "documentTitle": "BAT | Investor Conference Presentation Deck | 51 slides",
  "authorId": "bat",
  "authorName": "BAT",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-02-01 00:00:00",
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  "notes": "The slide uses line charts to demonstrate market share growth, highlighting #1 or #2 rankings in each country.",
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  "slideHref": "/slides/019de510-683b-70c0-88e9-a054ccf8bb80/28",
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  "deckAnchorHref": "/decks/019de510-683b-70c0-88e9-a054ccf8bb80#slide-28",
  "components": [
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      "kind": "chart",
      "text": "Market share growth charts for US, Canada, UK, France, Germany",
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      "kind": "source-note",
      "text": "Source: BAT value share of total Vapour - US Dec Marlin, Canada Dec Scan, UK Dec Nielsen, France Dec stator & Germany Dec Nielsen. * See Appendix A3 for Value share definition. ** T5 represent c. 75% of Vapour industry revenue (closed-system). Vuse brand represents 80% of FY20 vapour revenue. Continue to migrate remaining Vype brands during 2021.",
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      "kind": "title",
      "text": "Strong performance from Alto, ePod and ePen3",
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      "kind": "title",
      "text": "Establishing Vuse as a Global Leader",
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      "name": "Before After",
      "slug": "21-before-after",
      "bestFor": "Product demos, process improvements, ROI justification",
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      "evidence": "Slides 7 and 31 present a before-after comparison of the company's transformation",
      "position": 0,
      "objective": "To show the transformation journey and progress",
      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
      "confidence": 0.7,
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      "evidence": "Slides 23-38 discuss the risks and consequences of not transforming",
      "position": 1,
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      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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