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  "docSlug": "35b00cc34375fdba64dfc5a1444212fd",
  "documentTitle": "BAT | Investor Conference Presentation Deck | 51 slides",
  "authorId": "bat",
  "authorName": "BAT",
  "documentKindSlug": "conference-presentation",
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  "presentationDate": "2021-02-01 00:00:00",
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  "pageNumber": 19,
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  "slideType": "competitive_analysis",
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  "density": "dense",
  "nDataPoints": 16,
  "notes": "The slide highlights BAT's superior distribution network compared to other consumer goods categories.",
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  "slideHref": "/slides/019de510-683b-70c0-88e9-a054ccf8bb80/19",
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      "kind": "chart",
      "text": "Comparison of outlet reach and channel split across four categories",
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      "kind": "disclaimer",
      "text": "Note: Company share of retail sales estimated based on category channel breakdown; for 2020 where available, otherwise 2019; numbers rounded for simplicity...",
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      "text": "On-premise, Modern, Convenience/Traditional",
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      "kind": "metric",
      "text": ">180 Markets, >11m Retail Outlets, >150m daily consumer touchpoints",
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      "kind": "title",
      "text": "Double the retail reach of large-cap CPGs",
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      "kind": "title",
      "text": "Unrivalled Outlet Reach in Our Top 40* Markets",
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      "evidence": "Comparing BAT's distribution reach against CPG, Beverages, and Alcohol sectors.",
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      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
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