{
  "docId": "019de510-683b-70c0-88e9-a054ccf8bb80",
  "docSlug": "35b00cc34375fdba64dfc5a1444212fd",
  "documentTitle": "BAT | Investor Conference Presentation Deck | 51 slides",
  "authorId": "bat",
  "authorName": "BAT",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 12,
  "pageCount": 51,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "propose_solution",
  "function": "present_framework",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The central hub is 'Consumer Centricity' with arrows pointing to seven surrounding strategic pillars.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de510-683b-70c0-88e9-a054ccf8bb80/12",
  "deckHref": "/decks/019de510-683b-70c0-88e9-a054ccf8bb80",
  "deckJsonHref": "/decks/019de510-683b-70c0-88e9-a054ccf8bb80.json",
  "deckAnchorHref": "/decks/019de510-683b-70c0-88e9-a054ccf8bb80#slide-12",
  "components": [
    {
      "bbox": {
        "h": 0.08,
        "w": 0.9,
        "x": 0.05,
        "y": 0.87
      },
      "kind": "callout",
      "text": "Beyond multi-category... we are Consumer-Centric Multi-Category",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "53ac4ffd-b392-428f-ae54-36abd3bb716f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.76,
        "w": 0.52,
        "x": 0.24,
        "y": 0.12
      },
      "kind": "framework",
      "text": "Hub-and-spoke model with Consumer Centricity at the center",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4921afc4-812d-42fa-9cf5-68feb758ae70",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.15,
        "x": 0.03,
        "y": 0.96
      },
      "kind": "source-note",
      "text": "* Revenue Growth Management",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a7d6e8d5-50d5-4171-8e96-c6202e5669c7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.45,
        "x": 0.04,
        "y": 0.04
      },
      "kind": "title",
      "text": "Consumer-Centric Multi-Category model",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "51a87ba2-10e4-47e2-8841-935d7b946e28",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "hub-spoke",
      "slug": null,
      "matchId": "b4798c35-246e-47b8-ba8e-51f75181b1af",
      "evidence": "Central hub 'Consumer Centricity' with arrows pointing to surrounding strategic pillars.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 20,
      "from": 11,
      "beatId": "2f85442d-fa6b-43a7-ac12-8a3f81f63c2d",
      "arcName": "The Transformation Tale",
      "arcSlug": "transformation-tale",
      "beatName": "The Bridge",
      "beatSlug": null,
      "evidence": "Slides 11-20 outline the company's strategy and capabilities for transformation",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 31,
      "from": 7,
      "name": "Before After",
      "slug": "21-before-after",
      "bestFor": "Product demos, process improvements, ROI justification",
      "matchId": "29487a2d-4d8a-42d6-ae1e-8f623bf16542",
      "evidence": "Slides 7 and 31 present a before-after comparison of the company's transformation",
      "position": 0,
      "objective": "To show the transformation journey and progress",
      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
      "confidence": 0.7,
      "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}