{
  "docId": "019de510-5bcd-7010-a517-a076dd4f6e6d",
  "docSlug": "5ae85ebab1ba166ad0bef98e631e9a43",
  "documentTitle": "Telia Company | Investor Day Presentation Deck | 71 slides",
  "authorId": "telia-company",
  "authorName": "Telia",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-01-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 48,
  "pageCount": 71,
  "prevPage": 47,
  "nextPage": 49,
  "slideType": "before_after",
  "function": "frame_situation",
  "density": "balanced",
  "nDataPoints": 1,
  "notes": "Uses a before-after framing to contrast legacy issues with strategic transformation pillars.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de510-5bcd-7010-a517-a076dd4f6e6d/48",
  "deckHref": "/decks/019de510-5bcd-7010-a517-a076dd4f6e6d",
  "deckJsonHref": "/decks/019de510-5bcd-7010-a517-a076dd4f6e6d.json",
  "deckAnchorHref": "/decks/019de510-5bcd-7010-a517-a076dd4f6e6d#slide-48",
  "components": [
    {
      "bbox": {
        "h": 0.65,
        "w": 0.92,
        "x": 0.04,
        "y": 0.18
      },
      "kind": "framework",
      "text": "Comparison of starting point vs value creation levers",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b5bce997-d0ed-40af-8436-db1d18d47653",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.45,
        "x": 0.51,
        "y": 0.18
      },
      "kind": "list",
      "text": "Value creation levers: Customer experience-led transformation, Products-as-a-platform, Process simplification, Real-time analytics, Digital IT",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4609f5bf-7175-48e2-9421-0417a9052b75",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.42,
        "x": 0.04,
        "y": 0.18
      },
      "kind": "list",
      "text": "Starting point: Past initiatives unsuccessful, Legacy products, Complex processes, Value from data not unlocked, Complex IT landscape",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "637e42ca-425c-4a55-8a06-d18927c2fac4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.47,
        "x": 0.04,
        "y": 0.07
      },
      "kind": "title",
      "text": "TRANSFORMING TO DIGITAL",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6dbab4f6-a509-4fe8-a24a-25fd4c5dd505",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Before-After-Bridge",
      "slug": "before-after-bridge",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "6e7e6e33-f8c4-4248-aa1e-f3c1d0b43793",
      "evidence": "list/bullet: Value creation levers: Customer experience-led transformation, Products-as-a-platform, Process simplification, Real-time analytics, Digital IT",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "before-after-framing",
      "slug": null,
      "matchId": "2bdaa954-b1d5-4d9f-83c1-0569fdee24f0",
      "evidence": "The slide explicitly contrasts 'Starting point' with 'Value creation levers' to frame the transformation journey.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 71,
      "from": 41,
      "beatId": "1040282e-3345-4e60-a786-c4ae7a73c06d",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Action",
      "beatSlug": "monroes-sequence-action",
      "evidence": "Telia Company outlines its plans and outlook for the future.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 53,
      "from": 47,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "12f9ccff-e1fd-47fb-b995-c61539a7a0ab",
      "evidence": "The presentation presents a quick win and big bet strategy for cost transformation.",
      "position": 1,
      "objective": "Highlight Telia Company's plans to transform its cost base.",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}