{
  "docId": "019de510-5738-7752-8fde-3fb73231ed85",
  "docSlug": "74306d9faab7cb93d98e22ba7882299d",
  "documentTitle": "Qover | Start Up Pitch Deck | 14 slides",
  "authorId": "qover",
  "authorName": "Qover",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-01-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7827299,
  "pageNumber": 11,
  "pageCount": 14,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "customer_journey",
  "function": "present_solution",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "Shows a digital product integration case study.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de510-5738-7752-8fde-3fb73231ed85/11",
  "deckHref": "/decks/019de510-5738-7752-8fde-3fb73231ed85",
  "deckJsonHref": "/decks/019de510-5738-7752-8fde-3fb73231ed85.json",
  "deckAnchorHref": "/decks/019de510-5738-7752-8fde-3fb73231ed85#slide-11",
  "components": [
    {
      "bbox": {
        "h": 0.15,
        "w": 0.1,
        "x": 0.83,
        "y": 0.06
      },
      "kind": "image",
      "text": "Open API",
      "attrs": null,
      "subkind": "icon-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "55130254-a1fa-4847-8df9-c4547d5774bd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.76,
        "y": 0.85
      },
      "kind": "image",
      "text": "Cowboy logo",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b5665564-97af-4476-a854-c3d35e65c06a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.71,
        "x": 0.03,
        "y": 0.273
      },
      "kind": "image",
      "text": "Cowboy website purchase flow",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e7faee55-d64a-43f9-a879-f3a3aa0d49d2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.3,
        "x": 0.39,
        "y": 0.8
      },
      "kind": "list",
      "text": "Easy Up-Sell: Theft or Damage + Theft; Offered as an upgrade to all existing customers",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "60287bfb-6dad-43d8-a75c-eed68010fe46",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.3,
        "x": 0.03,
        "y": 0.8
      },
      "kind": "list",
      "text": "Integrated in customer journey: Qover solution embedded in bike purchase flow",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "be9fda8e-1cae-4bfc-a7dc-e2b2b5a5ad85",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.45,
        "x": 0.06,
        "y": 0.08
      },
      "kind": "title",
      "text": "Cowboy Bike – Perfect fit Digital Retailer",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "224a5335-4296-4cf1-8529-836b33cc00cf",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Customer journey map",
      "slug": "customer-journey-map",
      "agent": null,
      "layer": "slide",
      "matchId": "d285f83e-2b05-4d3f-8edc-57d342a48034",
      "evidence": "Integrated in customer journey: Qover solution embedded in bike purchase flow",
      "confidence": 0.6
    }
  ],
  "frameworks": [
    {
      "name": "customer-journey-map",
      "slug": null,
      "matchId": "1280572b-8ac2-4338-ad8a-0ddf87bf7d9c",
      "evidence": "Shows integration into purchase flow and post-purchase up-sell",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 13,
      "from": 9,
      "beatId": "3f1dd32c-aa6a-439e-86bc-213241c85475",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Product",
      "beatSlug": "sequoia-pitch-product",
      "evidence": "Slides 9-13 showcase various customer case studies and product demos",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 13,
      "from": 9,
      "name": "Day In Life",
      "slug": "14-day-in-life",
      "bestFor": "Product demos, UX reviews, investor pitches focusing on pain points",
      "matchId": "f0fe95ff-add3-4b63-96a0-e7756db9cbda",
      "evidence": "Slides 9-13 feature various customer case studies",
      "position": 2,
      "objective": "Showcase customer success stories",
      "structure": "The User's Struggle -> The Intervention (Your Solution) -> The Resolved State",
      "confidence": 0.7,
      "description": "Humanize abstract data by walking through a single user's struggle and resolution"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}