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      "text": "25-30% of existing heated tobacco consumers in European test markets are likely to purchase Pulze and iD",
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      "text": "Pulze device: 20 Consecutive smokes, All-in-one 'pocket-ability', Faster heat up time and charging. iD sticks: Ideal nicotine strength intensity, High Mint/ Menthol/ Crush-ball flavour intensity, Lower levels of heated tobacco odour",
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      "text": "The device is better, much easier to carry one piece and not having to wait for the battery to recharge. The smell was more discrete which is important.. so at a better price of course I would change! I loved the long battery duration and the consecutive smokes because it made me feel safe that I can use it whenever I have the urge to smoke. The mint was much more intense and I loved it!",
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