{
  "docId": "019de510-5020-709d-a43c-d6364a155a1a",
  "docSlug": "dbe231504c63b478592eba27d9a896c4",
  "documentTitle": "Imperial Brands | Investor Day Presentation Deck | 97 slides",
  "authorId": "imperial-brands",
  "authorName": "Imperial Brands",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-01-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 59,
  "pageCount": 97,
  "prevPage": 58,
  "nextPage": 60,
  "slideType": "key_messages",
  "function": "present_framework",
  "density": "overcrowded",
  "nDataPoints": 0,
  "notes": "The slide uses a 4-column framework to define the strategic pillars of the 'Challenger Mindset'.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de510-5020-709d-a43c-d6364a155a1a/59",
  "deckHref": "/decks/019de510-5020-709d-a43c-d6364a155a1a",
  "deckJsonHref": "/decks/019de510-5020-709d-a43c-d6364a155a1a.json",
  "deckAnchorHref": "/decks/019de510-5020-709d-a43c-d6364a155a1a#slide-59",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.9,
        "x": 0.05,
        "y": 0.24
      },
      "kind": "framework",
      "text": "Challenger Mindset",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d01d3549-c1b7-405b-8582-68867a4102e4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.16,
        "x": 0.79,
        "y": 0.05
      },
      "kind": "image",
      "text": "IMPERIAL BRANDS",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3f6c5429-aaa2-4618-a7c7-c7c0238f33a1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.22,
        "x": 0.5,
        "y": 0.35
      },
      "kind": "list",
      "text": "A differentiated fast follower: Invest in markets where an initial consumer demand is evident, Highly targeted and differentiated approach, Providing greater choice in specific consumer segments",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0d6e869d-a6c3-473d-99a3-e7af59fa9a49",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.22,
        "x": 0.05,
        "y": 0.35
      },
      "kind": "list",
      "text": "Focused category market combinations: Significantly increase focus on heated tobacco in Europe, Vapour investment focused on US, Oral nicotine to remain focused on existing markets only",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "19aad0c9-4ef2-4651-84f9-4f002eabac0e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.22,
        "x": 0.27,
        "y": 0.35
      },
      "kind": "list",
      "text": "Disciplined and more effective investment: Modest investment levels and measured expansion pace, Pilot-based approach, Ability to act rapidly/scale-up fast",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "714755fc-bcd1-4198-8f15-075fd15b8886",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.22,
        "x": 0.73,
        "y": 0.35
      },
      "kind": "list",
      "text": "Right ways of working: Refine ways of working and partnership approach to leverage internal and external capabilities, Accelerate development and deployment",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8ab2f347-14e4-4c53-a192-de93ad34dc0f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.6,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "A new approach: realistic ambition with a challenger mindset",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f3f7cc8d-b2b2-463f-b7f1-c2e88301a38c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "pillar-framework",
      "slug": null,
      "matchId": "c48f5338-a597-4bd4-be32-4d25fe484930",
      "evidence": "The slide organizes strategic initiatives into four distinct pillars under the 'Challenger Mindset' header.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}