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  "notes": "NGP stands for Next Generation Products. The slide uses a bulleted list to frame the strategic opportunity.",
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      "text": "Growing segment within nicotine consumption\nMeeting consumer need for potentially less harmful products\nNo NGP product fully meets needs of adult smokers today\nOpportunity to leverage:\n- our deep understanding of smoker needs\n- NGP assets (e.g., brands, R&D, IP)\n- existing route to market\n- regulatory capabilities\nSupports our ESG agenda",
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